The mainstream has never been cool. They’ve been in the weed game for over two decades, watching it grow and change to what it is today while adapting every step of the way. Setting trends that still resonate today and refuse to fall in line with the majority. Korova is what it is today because of a passion to remain unrivaled and every product and strain released is something they truly believe in. If they don’t smoke it, you don’t smoke it. They want you to be stoked.